ECO Lash Lift and LAVIEN, from Korea
“K-beauty” isn't a guarantee of anything.
You'll find the term in almost every store. Often it describes a look rather than a place: a Korean-sounding name and a pastel box on a product made somewhere else. And when a product really is from Korea, what reaches America is usually well behind what Korean estheticians are using now.
“Most ‘K-beauty’ in America is K-beauty from three years ago. Mine isn't.”
So there's no middleman. Tiffany buys from Korean makers herself, and because she runs a studio on Jeju Island she works alongside Korean clients and estheticians, sees what they reach for, and brings it home.