Privacy Policy

Angelic Beauty Inc. ("Angelic Beauty", "we", "us") sells Korean skincare and professional lash products online to customers in the United States. We are located at 14 Pidgeon Hill Dr, Ste 150, Sterling, Virginia 20165. You can reach us about anything in this policy through our contact form.

Information you give us:

• Orders: your name, email address, phone number, shipping and billing addresses, the products you buy, and any delivery instructions.
• Account: your name, email address, password (stored only in encrypted form), saved addresses, wishlist and order history.
• Skin quiz and visitor profile: the answers you give about your skin type and concerns, used to recommend products.
• Messages and reviews: what you send through the contact form, product reviews you post, and affiliate or wholesale enquiries.
• Newsletter: your email address, if you sign up.

Payment details are entered directly into our payment processor, Stripe. We never see or store your full card number.

Information collected automatically: your IP address, browser and device type, the pages you view, the site that referred you, and the cookies described in section 5.

• To process, ship and deliver your orders, and to handle returns and refunds.
• To send order confirmations, shipping updates, password resets and other messages about your account or orders.
• To answer your questions and provide customer service.
• To recommend products based on your skin quiz answers.
• To send our newsletter and offers, if you signed up. You can unsubscribe at any time with the link in every email.
• To understand how the site is used, improve it, and measure and improve our advertising, including on Facebook and Instagram.
• To prevent fraud, keep the site secure, and meet our legal obligations.

We do not sell your personal information. We share it only with:

• Service providers that run parts of the store for us: Stripe (payments), USPS and Shippo (shipping labels and tracking), Resend (email), and our website and database hosting providers. They may use your information only to provide their services to us.
• Meta (Facebook and Instagram): see section 6.
• Authorities, when required by law or to protect our rights, our customers or others.
• A buyer or successor, if our business is sold or merged.

We use cookies and similar technologies for these purposes:

• Essential: to keep your cart, keep you signed in, and remember your settings. The site can't work without these.
• Analytics: we use Matomo, which we host ourselves, to count visits and see which pages are used. This data is not shared with advertisers.
• Advertising: the Meta Pixel, described below.

You can block or delete cookies in your browser settings. Blocking essential cookies will stop the cart and sign-in from working.

We sell through Facebook and Instagram Shops and advertise on Meta's platforms. To measure and improve those ads, our site uses the Meta Pixel, which tells Meta when you view a product, add something to your cart, start checkout or place an order. When you place an order, we also send Meta the order details together with your email address, phone number, name and address, which are converted into an unreadable hashed form before they leave our servers. Meta uses this to match the order to a Facebook or Instagram account and may use it as described in Meta's Privacy Policy.

You can limit how Meta uses this information for ads in your Facebook or Instagram ad preferences, or opt out of interest-based advertising from many companies at optout.aboutads.info. Blocking cookies or using your browser's tracking protection also stops the pixel.

If you arrive from Facebook or Instagram with items in your Meta cart, we create a cart on our site with those items so you can check out here.

We keep order records for as long as we need them for tax, accounting and legal purposes. We keep your account until you ask us to delete it, and newsletter subscriptions until you unsubscribe. Other information is kept only as long as it is useful for the purposes above.

You can review and update your account details, addresses and newsletter preference in your account at any time. You can also ask us to:

• tell you what personal information we hold about you and give you a copy;
• correct information that is wrong;
• delete your information, except what we must keep by law;
• stop using your information for targeted advertising (we don't sell personal information).

Send requests through our contact form. We'll confirm your identity, respond within 45 days, and won't treat you differently for making a request. If we decline your request, you can ask us to reconsider by replying to our answer.

We use encrypted connections (HTTPS), store passwords only in encrypted form, and leave card handling to Stripe. No system is completely secure, so we can't guarantee the security of information sent to us, but we work to protect it.

Our site is not meant for children under 13, and we don't knowingly collect their personal information. If you believe a child has given us information, contact us and we'll delete it.

We may update this policy from time to time. The date at the top shows when it last changed. If a change is significant, we'll let account holders know by email or with a notice on the site.

Questions about this policy or your information: use our contact form, or write to Angelic Beauty Inc., 14 Pidgeon Hill Dr, Ste 150, Sterling, Virginia 20165.